The distinction at the heart of the North Star Protocol
Goals are useful, but goals alone often leave people feeling empty once achieved. Goals provide destinations. Values provide direction.
A North Star is not a destination. It is a guide. Values function the same way in human life.
Getting promoted is a goal. Leadership, contribution and service are values. Writing a book is a goal. Creativity and learning are values.
Values provide a behavioural compass when outcomes are uncertain. They help answer the question: Who do I want to be in this moment?
Consider an important decision. Ask yourself which option most reflects the person you aspire to become rather than the outcome you hope to secure.